We’re very happy with our gorgeous new site. It’s basically a video asset presentation device, so we wanted to make it as fast, uncluttered and easy to navigate as possible while still communicating that we’re a sophisticated but friendly design shop. The design and palette are pretty neutral, with all the color and fanciness left to the clips. That’s why we went with two shades of light gray for backgrounds: it sets off the images without distracting. The site is all about showing off our lovely work. The headline font is called Gotham Rounded, part of a great font family by Hoefler & Frere-Jones. We’re using another one in that family – Gotham Narrow – for our print communication. It’s a little friendlier and less ubiquitous than Helvetica, but still informational, reminiscent of clear signage. For the body copy on the site, though, we’re using Verdana (for typical [...]
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We thought that since the first Commandment short has been getting a lot of play, we’d take a moment to talk a little bit about the process we went through while making the short and show you guys a few production stills as well. This is like the extra features or Bonus Disc of the first short without all of the mess of a DVD… because DVDs are super messy. (here is the short again so you can watch it while you read and look) Anyways, the concept for this series came from a few ideas we’d had about doing some sort of religious/vegetable and fruit stop-motion animation. In the past we’d begun work on the stations of the cross using potatoes but it didn’t feel like this was hitting the mark as well as some of the other possibilities we came up with. We ended up choosing the 10 commandments for [...] |
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