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Check out the new PSA spot Global Mechanic created for Mothers Against Drunk Driving. Chez, GM’s director for this project, beautifully walked the line between cartoon and live action worlds to deliver a hard-hitting message about the sad realities of drunk driving. Howdy! My name is Justin Longoz. I’m an animator, illustrator and designer here at Global Mechanic. I thought for my first “big deal” post I’d talk a little bit about the design that I did for the Darfur PSA (which i’ve embedded at the end of this post). It was quite the process, I’ll say that much. We were asked to design an animation that looked like the drawings that were coming from the children in Darfur. Man oh man. Some of those drawings were downright freaky. There were things being depicted in the children’s art that kids just shouldn’t have to see. All that I can say is that this job was a bit of an eye opener for me. I had many sleepless nights. I got to work right away trying to replicate the line and color content of the illustrations. I spent a couple of days on the net [...] |
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