GLOBAL MECHANIC BLOG

We’re very happy with our gorgeous new site. It’s basically a video asset presentation device, so we wanted to make it as fast, uncluttered and easy to navigate as possible while still communicating that we’re a sophisticated but friendly design shop. The design and palette are pretty neutral, with all the color and fanciness left to the clips. That’s why we went with two shades of light gray for backgrounds: it sets off the images without distracting. The site is all about showing off our lovely work. The headline font is called Gotham Rounded, part of a great font family by Hoefler & Frere-Jones. We’re using another one in that family – Gotham Narrow – for our print communication. It’s a little friendlier and less ubiquitous than Helvetica, but still informational, reminiscent of clear signage. For the body copy on the site, though, we’re using Verdana (for typical [...]