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This week, we bring you another installment of our retrospective blog series. This time, we’re talking vintage comics and pop art.
Ad for Smirnoff Ice by Global Mechanic. Animated in a combo of Flash, Cinema 4D and After Effects.
The Global Mechanic creative team is inspired by the old and new alike – we love mixing modern techniques and animation with retro styling.
A commercial we recently finished for Smirnoff (under the direction of our man, Chez,) is one such example.
Pop art, halftone patterns, flatness in 3D space… it’s all here.
The agency wanted a punchy ’60s comics look for Smirnoff Rocket. We worked on this in our Vancouver studio in collaboration with François-Marc Baillet in France, sending dots and bubbles back and forth across the ocean.
The graphics styles of Shepard Fairey (think: Obama’s HOPE poster) and even more notably, the vintage romance comics of Roy Lichtenstein, were a great creative inspiration [...]
As promised, we bring you Part 2 of our #GMrestrospective blog series (read Part 1 if you missed it), commemorating some of the hard work our team has completed over the last year.
This week, I thought I’d share with you a few of the commercial projects we’ve done. Whether it’s a 30-second spot or a huge multi-format ad campaign, commercial work gives us a chance to play in many styles and focus our creative chops. We love variety and our advertising work includes everything from stop-motion, live action mix, classic 2D animation, 3D CGI and everything in between.
Looking back at some of the ads we did, I found that some of them have a very particular – and now, popular – aesthetic, which demonstrates a trend that has been apparent in advertising over the last couple of years: infographics!
Have a look for yourself:
1. TomTom Live
This ad was produced for TomTom [...]
Recently, our Associate Editor, Ally, sent me a lovely link that her dad forwarded to her (oh how information trickles down to me!)
Edge.org was inspired by intellectual clubs like the Invisible College of the 17th century, the Royal Society, The Lunar Society and The Reality Club, which consisted of leading intellectuals from a wide array of disciplines. Scientists like Robert Boyle and John Wallis, cultural figures like James Watt, Benjamin Franklin, and Erasmus Darwin, would come together to build on their knowledge through conversation and experimental investigation.
Some of the clubs were informal gatherings, with members meeting in random locations, from Chinese restaurants and artist lofts to investment firms and board rooms at world renown universities.
Today, that venue is the web.
A living document 16 years in the making, Edge.org is comprised of discussions on hot-button issues between many of the world’s smartest people. Every year, the best question is chosen and [...]
With January almost done, we’re already used to saying it’s 2012. But 2011 is still relatively fresh in our minds.
Sketches from Impromptu, a 3D animated short currently in production
Sir Bit, an ASCII quest game for the iOS platform. Full version coming soon.
The year has started off with a full bang: We’ve signed on new ad campaigns; we’re in production of Impromptu, our first 3D animated short and co-production with the NFB; we’re preparing to develop our first ebook; and our developer, Cliff, is putting the final touches on the full version of Sir Bit, an ASCII-style iOS game.
Yet, while we prepare for what’s in the works for 2012, we’ve also had a bit of time to really think about all the work we’ve done over the past year.
As part of a special blog series, I thought we’d highlight 10 intriguing Global Mechanic projects of 2011, a retrospective, if [...]
Ah, finally got my hands on some sketchbooks from our Director, Bruce.
Have a look!
#gallery-1 {
margin: auto;
}
#gallery-1 .gallery-item {
float: left;
margin-top: 10px;
text-align: center;
width: 33%;
}
#gallery-1 img {
border: 2px solid #cfcfcf;
}
#gallery-1 .gallery-caption {
margin-left: 0;
}
For more sketchbook pages from our talented staff, see sketches #007, #008, #009.
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