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Take a look at how the drawer set was rigged (by i.e. creative) for Vive La Rose: #gallery-1 { What resulted was this: TidBit: Click to see more behind the scenes stuff !! This week, Michael asked me to take some photos of him while he works. I got my camera ready and entered his curtained studio space here at our office. I found him, what almost looked like finger painting. There was colourful paper all around his feet, lights were shining on the paper towel canvas in the middle of his floor workspace as he squeezed tiny drops of acrylic paint onto it to watch and record the paint move. He kept calling it “experimenting”. You see, Michael is working on Big Joy, a documentary that takes its name from beatnik poet James Broughton’s self-proclaimed moniker. Michael’s working to create the visuals that will accompany the audio for the film. James Broughton (1913-1999) was a huge player in the post-war San Francisco Renaissance being both a poet and experimental filmmaker. Many of his most avant garde films explore sex, God, meaning, and death, which earned him [...] Last week, CTV’s W5 streamed a documentary series about a place very near to our hearts: Fogo Island. Spurred by a recent movement to revive geographically isolated regions of Newfoundland and Labrador, the documentary primarily follows the story of Zita Cobb. A businessperson-turned-philanthropist, Cobb cashed in her hard-earned dot-com stocks, returned to her birthplace of Fogo Island, and contributed six million dollars through the Shorefast Foundation (which she set up with her brother) to fund a regional revitalization project. Cobb’s personal commitment has turned into an incredible movement – one that involves the efforts of organizations and individuals nationwide that also share in the hope of seeing the region brought back to life after decades of economic hardship. Organizations like the NFB and the Fogo Island Arts Corporation have also partnered to finance the project (contributing 11 million dollars) in order to boost tourism and make the small townships on Fogo Island and [...] This week, we bring you another installment of our retrospective blog series. This time, we’re talking vintage comics and pop art. Ad for Smirnoff Ice by Global Mechanic. Animated in a combo of Flash, Cinema 4D and After Effects.
The Global Mechanic creative team is inspired by the old and new alike – we love mixing modern techniques and animation with retro styling. A commercial we recently finished for Smirnoff (under the direction of our man, Chez,) is one such example.
Pop art, halftone patterns, flatness in 3D space… it’s all here.
The agency wanted a punchy ’60s comics look for Smirnoff Rocket. We worked on this in our Vancouver studio in collaboration with François-Marc Baillet in France, sending dots and bubbles back and forth across the ocean. The graphics styles of Shepard Fairey (think: Obama’s HOPE poster) and even more notably, the vintage romance comics of Roy Lichtenstein, were a great creative inspiration [...] Something very cool arrived in the mail a few days ago. Thanks to Michael’s wife (she discovered it), our office has been privy to perhaps the coolest gadget on this side of Water St. Ken's hooked up retro-style!
Introducing, the POP Phone! Designed by David Turpin for Native Union, this awesome handset makes the contemporary retro. You can plug the POP handset into any mobile phone or device, and while it saves you from radiation, it also makes VOIP calls really fun – and not to mention, nostalgic (at least for some of us). (And don’t worry: It’s available in a bunch of different colours so it’ll match your couch.) Now why does this belong in our #GMretrospective? Well, because it really made me think about how we’re living in a paradoxical time: Simply google “vintage” and you’ll [...] |
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