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As promised, we bring you Part 2 of our #GMrestrospective blog series (read Part 1 if you missed it), commemorating some of the hard work our team has completed over the last year.
This week, I thought I’d share with you a few of the commercial projects we’ve done. Whether it’s a 30-second spot or a huge multi-format ad campaign, commercial work gives us a chance to play in many styles and focus our creative chops. We love variety and our advertising work includes everything from stop-motion, live action mix, classic 2D animation, 3D CGI and everything in between.
Looking back at some of the ads we did, I found that some of them have a very particular – and now, popular – aesthetic, which demonstrates a trend that has been apparent in advertising over the last couple of years: infographics!
Have a look for yourself:
1. TomTom Live
This ad was produced for TomTom [...]
With January almost done, we’re already used to saying it’s 2012. But 2011 is still relatively fresh in our minds.
Sketches from Impromptu, a 3D animated short currently in production
Sir Bit, an ASCII quest game for the iOS platform. Full version coming soon.
The year has started off with a full bang: We’ve signed on new ad campaigns; we’re in production of Impromptu, our first 3D animated short and co-production with the NFB; we’re preparing to develop our first ebook; and our developer, Cliff, is putting the final touches on the full version of Sir Bit, an ASCII-style iOS game.
Yet, while we prepare for what’s in the works for 2012, we’ve also had a bit of time to really think about all the work we’ve done over the past year.
As part of a special blog series, I thought we’d highlight 10 intriguing Global Mechanic projects of 2011, a retrospective, if [...]
The making of The Art of Pho.
Bruce’s friend from London, Jeremy Southgate, just sent us a neat link about the making of a particularly cool motion comic, The Art of Pho, based on the graphic novel by Julian Hanshaw.
You see, we’ve been brainstorming ideas for the My Robot, an ebook for kids we’re developing with Jem. Jem’s going to be producing the “book” and we’ll be contributing the “e” to the project.
Motion comics, or graphic novels whose images have been somehow animated or moved onto a digital platform, have been a great point of reference during our creative process. Seeing how others have approached this medium will help us eventually make decisions about how to stylize our own technique for My Robot. We’ll keep you posted on the project’s status!
Tidbit: See some of our kid-friendly projects!
A still from Wild Life.
Remember those two NFB animated shorts we blogged about? They’ve each been nominated for an Oscar!
Montreal-based filmmaker, Patrick Doyon, was delighted when he heard the news that his debut film, Dimanche/Sunday, was nominated (actually, he kept screaming out excitement). The film is a whimsical animated fable that follows a bored young boy attempting to escape a dreary Sunday (this instantly made me think of Murakami’s most recent main character in 1Q84, who loathes Sundays – but don’t we all just a little bit?)
Emily Carr alumni, Amanda Forbis and Wendy Tilby also had a reason to celebrate, also having earned a nomination – for their Prairie-set short, Wild Life. Though this isn’t Forbis and Tilby’s first run at the Oscars, it definitely deserves a big congratulations!
It’s a good day to be in the Canadian film industry!
Vegas wows once again – but this time with an interactive experience paying homage to Chuck Jones, a renown artist and animation pioneer.
The Chuck Jones Experience opened its doors Thursday morning at Circus Circus in Las Vegas. Visitors of the 10,000 square-food destination will get a chance to learn more about the animator and his characters by, watching a short film in a 1930s-style theatre, discovering a wide collection of his work in the Animation Alley, as well as have an opportunity to play with sound effects, do voice-overs, and learn to ink and paint real animation cels in the Acme Workshop.
For $20, you get to spend the entire day exploring the fascinating worlds that Chuck Jones created in the span of his 60-year career. I know what I’ll be doing next time I’m on the strip!
Tidbit: Jones is known for his famed Looney Tunes and Merrie Melodies shorts, Tom [...]
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