
Recent Google survey says 90% of all media consumption happens on screens
Google recently did a study putting some hard numbers behind a behavioural trend we all probably are noticing: People are growing accustomed to using a combination of devices to consume digital media. From (smart)phones and tablets to PCs and TVs, our touchpoints with digital content have become increasingly diverse and accessible – and businesses need to be aware of these trends so they can respond accordingly when developing screen-dependent products and services for audiences. Read more

Looking over Zac Green's shoulder, as he animates
As promised, here’s Part 2 (read Part 1) of my interview with Zachary Green and Kyle Sharpe, two recent graduates of CNA’s Digital Animation program in Stephenville, NF. Find out about what it’s been like for Zac and Kyle to work on Impromptu and in animation in general.
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"The hub" at the Media Arts Centre where Zac and Kyle animate scenes for Impromptu
Out latest 3D short (co-produced with the NFB) is truly a coast-to-coast Canadian production. Not solely because the NFB is headquartered in Ottawa while we’re in Vancouver; nor because Chuck’s dinner party menu is filled with coastal dishes (mmm lobster and mussles, oh my!); Impromptu‘s animation staff, too, spans across Canada, too!
While we have our core crew working on the film in-house, we’ve also brought on two animators from Newfoundland. I interviewed Kyle Sharpe and Zachary Green last week and got a behind-the-scenes look at what it’s like to animate a 3D animated film, work on a project from a distance, and overall, navigate the Canadian animation industry as a recent graduate. Read the first part of my interview with Zac and Kyle.
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We are working on producing an enhanced, interactive e-book that doesn't take away the linear nature of storytelling and its immersive experience
Reading and what it means to be “literate” is being redefined due to advancing technology that is putting electronic devices into the hands of readers. This has spurred discussion about the physiological effects of reading online and electronically versus opting for reading traditionally.
Some people are skeptical about adapting to new technologies when it comes to reading; others, are still more skeptical about having reading not evolve with the times. Read more about how content and media are affecting reading, and where GMM fits in in this ongoing debate.
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Our latest publishing project hasn’t been without its challenges. However, it’s also been full of celebrations as our ebook coders Kris & Brake solve each piece of the puzzle – including this one.
Watch how far our coding specialists have come in creating smooth page flips for an immersive and interactive browsing experience of A Sweet Story. Read more
Written by Global Mechanic, August 13th, 2012 | No Comments »
Filed under: animation, making of, mobile & apps, technology | Tags: A Sweet Story, ebooks, GMM production updates, kids, Kris&Brake, video