Lurpak – The Kitchen Odyssey – another great spot from W+K London

From our friends at Creative Review….we agree and don’t think that Tony Davidson has ever been involved with producing a TV spot that just down right AMAZING.

Agency: W+K London; Exec creative directors: Tony Davidson, Kim Papworth; Creative directors: Ray Shaughnessy, Dan Norris; Director: Martin Krejci; Production company: Stink

The creative here is Lurpak is trying to tempt us all into the kitchen. CR writes “The ad continues the brand’s advertising trend of treating food as porn, with plenty of close up shots of sizzling butter, but this time Wieden + Kennedy London has added a strand of humour, by asking ‘what would the French do?’”