Here are a few shots from our holiday party here in the studio last night. Thanks to everyone who came out. It was so fun to see all the fantastic people that we had the pleasure to work with throughout year.
Have a great holiday season and stay tuned for the release of some exciting new projects in the new year!
RepRap, a UK company, has created a self-replicating 3D printer. Order the kit for €500 and you can build your own printer, then print the components to build additional printers for your friends.
Adrian Bowyer, an engineer and mathematician, is the inventor of the RepRap printer. His dream is for everyone that everyone will have their own 3D printer so that they can create the household objects they currently purchase. The RepRap newsletter quotes Chris DiBona, open source Programs Manager at Google: “think of it as having a China on your desktop”.
The Science Museum, London, is currently exhibiting “an explosion of over 600 printed objects” in a show called “3D: printing the future“. The display leaves one questioning whether a world awash in plastic doodads really needs more plastic vases, but this “explosion” is not really what 3D printing is all about.
The food industry is experimenting with 3D printing of chocolates and cakes but this is only a beginning. NASA is funding research into 3D printing food from “culinary building blocks” for space travel and, ultimately, to help feed the world’s rapidly growing population.
3D printed vehicles: The Urbee 2 is a 3-wheeled electric car, designed for minimum environmental impact. Fifty percent of the car was created using a 3D printer. The 3D printing process allows for “precise control that would be impossible with sheet metal”.
The American aerospace and defense industry is investing heavily in 3D printing. Components like air ducts for planes are already being created on 3D printers, which provide a smoother, lighter, cheaper option than traditional manufacturing methods. For the military, 3D printer technology will mean that replacement parts can be created as needed, on site.
Behrokh Khoshnevis, an engineering professor at the University of California, has developed a 3D printer that extrudes concrete. Using this method, a 2000 square foot house can be constructed in less than 20 hours.
Perhaps most revolutionary is the work being done with 3D printers in the biomedical field. 3D printers create a biodegradable form on which human cells can grow a new ear or finger or other body part. Scientists anticipate that in the future it will be possible to use 3D printers to create organs – kidneys, for example – from the patient’s own tissue, thereby eliminating the problem of rejection.
It is still early days in the 3D printing world. The list of materials that can currently be used for printing is limited and there can be issues with the structural integrity of the printed product. It seems clear, though, that 3D printers will play such a large role in our future that designers and engineers will marvel that humans managed to create anything before the advent of the 3D printer.
Ally Seon Yul Park and Jerome Metraux just sent us these beautiful South Korean treats (including one made from Mugwort and Gardenia). After working in the studio for the past year or so on “Plum Landing” and “Impromptu,” Jerome is plugging away at learning Korean in advance of their upcoming move to France. Thanks you two, and best wishes!
It’s that time of year again, where greatness and accomplishment are honoured in “best of” list. Since part of our business is making commercials, I thought it would be fun to take a walk through some of the more poignant and beautiful animation I’ve seen in 2013. In no particular order:
Every year, millions of UK residents await the John Lewis retail Christmas commercial. This year, they did not disappoint with this stop motion and classical 2d piece. Estimated budget? 7 Million Pounds.
The NBA playoffs brought us this beautiful rotoscoped piece giving a history of greatest sports moments.
Apple is well known for design. They don’t disappoint with this artful take on the ever prevalent motion graphic style, both simple and effective.
I’ve spent hours staring at paint choices at the hardware store. Sherwin Williams takes 35 seconds to use every one of them to create a journey around the world.
The Woodland Park zoo was looking to revamp its branding. With gorgeous design and 2D Flash animation, they hit it strong enough to garner national attention.
Another example of strong 3D usage in commercial production, Omega watches made this riveting piece, thoughtful and provocative.
In the 80’s Norwegian band A-Ha classically animated their whole music video “Take On Me”. Volkswagon has given it a second life.
The list wouldn’t be complete without at least one Super Bowl commercial. This one tells a story every parent struggles with, in a humourous live action and 3D environment.
It’s no secret the ideals of advertising are rapidly changing. It’s an ever-evolving creature. But since the advent of the “YouTube Generation” and the surge of social media users over the past 5 years alone, companies are scrambling to find the best way to join this newest migration of eyes-on venues.
As we’ve discussed in previous posts, the “faux viral video” was one obvious and relatively easy way for companies to attract attention. Produce something catchy or shocking and subtly implant your company’s branding. For example, Coca Cola’s security camera footage ad. The problem is the distrust this can generate in the consumer (as evidenced by the article).
The upside to this “is it real” conversation is that it serves to drive even more traffic to the video. People want to see, and judge, for themselves. The downside is that it has the potential to connect a feeling of deception or mistrust to the brand itself. After all, nobody likes being duped.
So. How do you optimize the traffic-driving effect of seemingly impossible videos without attaching any of the negativity? Create something beyond reproach – an actual commercial with elements that make a viral video great. A great example of this is Jack & Jones’ Christopher Walken ads. Everybody knows it’s not real, but everybody shared it. It’s weird, it’s got star power. I like it.
Or… you can get the best of both worlds and just hire Jean Claude Van Damme to actually do the splits between two moving semis.